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The Newspaper Audience Database or NADbase


The newspaper industry's NADbase is no longer available.  However, the same audience data for individual newspapers is now available at Audience-FAX.com  a partnership among NAA, ABC and Scarborough research.  Click here to visit that site.

For related newspaper data or information about the newspapermedia audience please go to NAA's Industry Trends and Numbers, or newspapermedia.com.  Along with general audience data it includes newspaper readership statistics, newspaper Web site usage and a wealth of research on overall media usage and shopping information.

First Published:
October 27, 2008

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NAA / Political

This new Web site, recently launched by NAA, tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

Learn more.

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We are actively adding new resources. If you know of a resource that you think we should include, please send us your suggestions.

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NAA Events

2009 NAA mediaXchange
March 9-11, Las Vegas, NV

For media industry execs with responsibility for revenue, audience, content management, digital/emerging technology and infrastructure. This annual gathering delivers in a single location:
  • Idea sharing, training
  • Knowledge base, best practices
  • Tools
  • Access to experts and suppliers
  • Examples of innovation

Event Details.